BGaming Partners with Betara to Increase Presence in Latin America
BGaming takes big steps in Latin America as they make a fresh agreement with the popular Peru-based Betara casino and sportsbook. The agreement makes it possible for the software provider to offer its portfolio of over 100 games to Betara, thus diversifying their presence in Latin America.
Since its emergence as a part of SoftSwiss in 2018, BGaming has leveraged the skills of talented engineers, designers, and artists to deliver best-in-class casino content. Its new partnership with Betara comes only a few months after the software provider signed deals with Betmexico and Dotworkers, two big LATAM brands.
A collaboration between both brands appears to be a very calculative move, especially on the part of BGaming. That’s because Peru’s crypto and gambling market is experiencing speedy growth, and there is no better time than now for a crypto-friendly brand like BGaming to enter the market. It won’t come as a shock if we also see partnerships with brands like reelcrypto and other digital currency-friendly casinos in the near future.
Betara Is Pumped to Host BGaming Titles
According to Daniel Vargas, Betara’s head of marketing, his team is excited to host games from BGaming on their platform. He added that the software provider has proved its worth as an innovator and stands out from the competition. To conclude, Daniel expressed his hopes that the addition of BGaming content to Betara will help the casino become a bigwig in the Peruvian online gambling space.
“The studio is also known for its exclusive brands created in collaboration with the main operators in the sector, where Betara will have special participation to launch exclusive games branded with their own name. At Betara, we are absolutely sure that our players will be very happy with this partnership.”
BGaming Aims to Double Down on Serving Latin America
The chief commercial officer at BGaming, Olga Levshina, has also expressed excitement about the new ties and stated that her team aims to put in more work to build a good reputation and promote seamless integration with LATAM companies.
“We look forward to a successful ongoing partnership with Betara and providing our ever-expanding portfolio to its players.”
BGaming did a fantastic job with planning for its expansion, as it recently boosted its portfolio with the release of new games. The provider’s new dice-themed slot, Dice Bonanza Luck & Magic, is fast becoming famous and will be among the games available to players at Betara. The game’s graphics compete easily with those of the highly praised recent release from Spinomenal titled Trout’s Treasure Payday.
The Peruvian gambling market was worth a little above $286 million in 2019, according to reports by Ernst & Young, and was also expected to record a 14% compound annual growth rate to hit $439 million in 2023. The numbers here and expected growth in the current decade are two of the top reasons operators and software providers are trooping into the market. Like BGaming, Betara has also put pen to paper with other software providers like Pragmatic Play to boost its portfolio and attract more players in the region.
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